Privacy policy

Privacy Policy

This Privacy Policy (“Privacy Policy”) describes what information xLongevity Chirayu Private Limited (“Company”), as the operator and owner of the Platform, may collect from a user (“You”, “Your” or “User”), on or through Our website (https://xlongevity.com) (the “Site”) or one or more mobile application (the “App”), directly (the owner and the operator of the Platform are referred collectively as “We”/ “Us”/ “Our”) or in relation to services otherwise rendered by Us (collectively “Platform”). The Company respects an individual’s privacy and is committed to protecting them. This Privacy Policy describes how we collect, use, disclose, and transfer Personal Information (as defined below), through platforms controlled by the Company viz. the Site and the App of the User who browses, or accesses the Platform or provides information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products (“Products”) and ensure its compliance with applicable laws and regulations.

You agree and understand that the Company is responsible for the operation and maintenance of the Platform and all information collected and processed on the Platform is strictly in relation to Our business.

By clicking on 'Continue' during the sign-up process, by using Our Platform, or by using the Services, You confirm that You have read, understood, and agree with the privacy practices described in this Privacy Policy, and the Terms of Condition (the “T&C”) and the collection, storage, and processing of Your information in accordance with them.

This Privacy Policy is incorporated by reference into the Terms. Any capitalized terms used but not defined in this Privacy Policy have the meaning given to them in the Terms.

This Privacy Policy is published in compliance with, inter alia:

  1. Section 43A of the Information Technology Act, 2000 (“IT Act”).
  2. Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPDI Rules”).
  3. Regulation 3(1) of the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021 (“Intermediaries Guidelines”) and
  4. General Data Protection Regulation for applicable users.


    1. General

    By accessing or using the Platform or the Service, or by otherwise giving Us Your information, You confirm that You have the capacity to enter into a legally binding contract under Indian law or applicable law of the jurisdiction where business operations take place, and have read, understood and agreed to the practices and policies outlined in this Privacy Policy and agree to be bound by the Privacy Policy.

    You hereby consent to Our collection, use, sharing, and disclosure of Your information as described in this Privacy Policy. We reserve the right to change, modify, add, or delete portions of the terms of this Privacy Policy, at Our sole discretion, at any time, and any continued use of the App, the Services, or the Platform, following any such amendments to the Privacy Policy, will be deemed as an implicit acceptance of the Privacy Policy in its amended form. You are requested to review the Privacy Policy from time to time to keep yourself updated with any changes, or modifications made to the terms hereof.

    If You are accessing or using Services on the App or the Site from an overseas location, You do so at Your own risk and shall be solely liable for compliance with any applicable local laws.

    If You do not agree with any of the terms and conditions of this Privacy Policy, please do not proceed further to use this Site or the App, or any Services. This Privacy Policy is subject to change at any time without notice. To make sure You are aware of any changes, please review this policy on this Site or the App periodically.


    2. Information Collected By the Platform

    When You access the Site or the App or use the Service(s), You may provide, or We may collect information that may specifically identify You or any other individual. Given below are the types of information that We may collect:

    1. Information You Give Us:We receive and store any information You enter on Our Platform or provide Us in any other way. When You register on the Site or the App, we collect registration details such as phone number, name, geographical address, and email address. We verify Your phone number with the help of a one-time password sent to Your phone number.
    2. We may also collect information required for providing You Services on the Platform including items You place in the cart, scheduled wellness tests, or coaching sessions. You can choose not to provide certain information, but then You may consequently not be able to take advantage of many of Our features.
    3. We may also collect sensitive personal data or information (“SPDI”) about You when You use Our Service(s) on the Platform. This information includes health information We receive from You or, on Your behalf, such as information or records relating to Your medical or health history, health status and laboratory testing results, details of the medical practitioner issuing the prescription, details of treatment plans and medication prescribed by a medical practitioner, dosage details such as frequency of dosage, alternative medication, supplements ordered by You through the Platform, diagnostic results, other health-related information, and any other information inferred therefrom. We may also collect payment information such as Your payment card number, expiration date, billing, and shipping address. By using the Service, You consent to the recording, storage, and disclosure of such communications You send or receive for these purposes. We may also store and process prescriptions, recommendations, coaching-related and other data generated by wellness coaches/practitioners on or through the Platform, and data shared by third parties such as diagnostics-related information; prescription-related information, etc and may retain such material for Our records for the duration of You availing the Services or for any such period required or permitted under applicable law.
    4. Information from Other Sources: We might receive information about You such as order details, Your details shared with Our partners, etc. from other sources including from Our partners, advertisers, or third parties registered on the Platform, and add it to Our account information.
    5. Cookies and Other Tracking Technologies: We utilize “cookies” and other tracking technologies. A “cookie” is a small text file that may be used, for example, to collect information about activity on the Site or the App. Some cookies and other technologies may serve to recall information previously indicated or submitted by a User. Most browsers/mobile settings allow You to control cookies, including whether to accept them and how to remove them. You may set most browsers/mobile applications to notify You if You receive a cookie, or You may choose to block cookies with Your browser/mobile applications.
    6. Tracking technologies may record information such as internet domain and host names, internet protocol (IP) addresses, browser software and operating system types, geographical locations, stream patterns, and dates and times that Our Site or App is accessed. Our use of cookies and other tracking technologies allows Us to improve Our Site or the App and Your experience.
    7. At all times, You may refuse all cookies on Your browser or the App by changing Your settings to the extent permissible on Your device. However, by doing so, You may not be able to use certain features on the Platform or take full advantage of all the offerings and interest-based advertising. You can remove cookies by following the directions provided in Your mobile’s “help” file or the browser
    8. Third-party tools and software:We use third-party SDKs in Our App. Most of them are different payment options by which You can make a payment for an order. To enhance Your personal and overall experience some of the tools are used therein.
    9. Automatic Information: We receive and store certain types of information whenever You interact with Us. For example, We obtain certain types of information when Your web browser accesses the Site or advertisements and other content served by or on behalf of https://xlongevity.com/ on other websites. Click here (OS type and version, App version, Device brand, browser and its version details, User agent) to see examples of the information We receive. We may also receive/store information about Your location and Your mobile device, including a unique identifier for Your device. We may use this information for internal analysis and to provide You with location-based services, such as advertising, search results, and other personalized content.


      The IT Act and the SPDI Rules regulate the collection, usage, retention, and disclosure of personal information, which is defined under the SPDI Rules as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available to a body corporate, can identify such person.

      You agree that You are providing all information, including SPDI to Us voluntarily. Collection, use, and disclosure of personal information and SPDI requires Your express consent.

      You are providing Us with Your consent for Our use, collection, and disclosure of the personal information and SPDI. You may choose to not provide Us with personal information or SPDI, but in the event that You do so, We will be unable to provide You access to Our App or the Site, or deliver products, or provide Services through Our Platform.


      3. Use of Information Collected

      We use the information We collect, in a variety of ways in order to provide the Services on the App and the Site and to operate Our business, including the following:

      1. To carry out Our obligations arising from Your requests for the products and Services on the Platform;
      2. To operate and improve the Platform in order to foster a positive user experience and to improve Our business as a whole;
      3. To process and deliver Your order with Us;
      4. To enable Your access to Our Site or App to purchase products and provide You Services;
      5. To enable You to initiate consultation with wellness coaches/practitioners or facilitate a wellness test;
      6. Analysing data, tracking trends, building algorithms, creating databases for rating systems, recommendations engines, etc.;
      7. Research, growth, and development of Our or Our group entities' business (including building upon our network of consulting Practitioners/doctors, wellness coaches, partners, etc);
      8. We use the information that You provide for such purposes such as responding to Your requests, customizing Your orders, improving Our Platform, or communicating with You;
      9. For non-targeting reasons such as frequency capping, compliance, billing, ad reporting or delivery, market research, or product development purposes.
      10. To comply with applicable law;
      11. To conduct audits and quality assessment procedures;
      12. To analyze the use of Our resources, troubleshoot problems, and improve Our Products and Services, by using the information regarding Your mobile device and software.
      13. Contacting users, both during and after order, for updates, resolution of queries, order details, consultations, follow-up consultations, or offering new products or services;
      14. To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of Our Terms, or as otherwise required by law;
      15. To respond to any queries that You may have, and to communicate information to You, including notifications of any promotions or alerts, any changes/updates to the Site, or the introduction of any future fees or charges that We may collect at the time for purchasing products or provision of Our Services to You; or
      16. To contact You, by way of SMS, email, and phone calls, from time to time to record Your valuable feedback on Our products and Services, as they currently stand, and/or any potential products and services that may be offered in the future.

      We may use “cookies” information and “automatically collected” information We collect on the Platform to (i) personalize Our services, such as remembering Your information so that You will not have to re-enter it during Your visit or the next time You avail the Service; (ii) provide customized advertisements, content, and information; (iii) monitor and analyze the effectiveness of the Service and third-party marketing activities; (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (v) track Your entries, submissions, and status in any promotions or other activities on the Service.

      We may access or store Your information if it is necessary to detect, prevent, or address fraud and other illegal activity or to protect the safety, property, or rights of the Platform or others.

      We may collect, analyze, use, publish, create, and sell de-identified information, of which Your personal or sensitive personal information might be a component, for any business or other purpose not prohibited by applicable law, including for research and marketing purposes. (collectively “Purposes”).

      4. Information Sharing

      Information about You and the other Users of the Platform forms an integral part of Our business. We only share the personal information as described below after ensuring that such third party has implemented measures to assure data protection measures and that are either subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy. By using the Site or the App, You accept the terms hereof and hereby consent to the storage and processing of the personal information and SPDI by third parties. The following are some exceptions when the information can be shared:

      1. Our Legal obligations: We may release account and other personal information when We believe in good faith that such release is appropriate to comply with applicable law including to (i) conform to legal requirements or comply with legal process; (ii) protect rights or property or affiliated companies; (iii) prevent a crime or in the interest of national security; iv) to perform the services provided Us; or (v) protect the personal safety of Our Users or the public. We may also disclose Your personal information to enforce or apply Our Terms and other agreements; or protect the rights, property or Our safety, or the safety of Our Users or others. This includes exchanging information with other companies, organizations, government or regulatory authorities for fraud protection and credit risk reduction;
      2. Sharing upon merger or amalgamation or intra-group transfer: Any third party to which We transfer or sell Our assets, merge, or consolidate, will have the right to continue to use the information (including SPDI) provided to Us by You, in accordance with the Terms and this Privacy Policy. We may disclose information to Our partners, affiliates, subsidiaries, group entities, investors, stakeholders, or potential associates in an anonymized and aggregated manner, so that they too may understand how Users use Our Site or App and enable Us to create a better overall experience for You;


      5. Information Retention

      1. We maintain electronic, physical, and procedural safeguards in connection with the collection, storage, and disclosure of personal information (including SPDI). Our security procedures may warrant that We may occasionally request proof of identity before We disclose personal information to You. Any personal information or SPDI collected in accordance with this Privacy Policy will be collected by Us and retained or stored either by Us. To safeguard your data, we have implemented stringent measures in accordance with ISO Certification and Cloud Security standards.
      2. ISO Certification: Our parent organization adheres to the internationally recognized ISO (International Organization for Standardization) standards for information security management systems. This certification ensures that we have established and maintained robust security controls to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
      3. Cloud Security: We utilize secure cloud-based infrastructure to store and process your personal information. Our cloud service provider follows industry best practices and employs advanced security measures to safeguard your data. These measures include encryption, access controls, regular security audits, and monitoring to detect and prevent any unauthorized access or data breaches.
      4. By implementing ISO Certification and Cloud Security measures, we strive to provide you with the highest level of protection for your personal information. However, please note that no method of transmission or storage over the Internet is completely secure. While we take all reasonable precautions to protect your data, we cannot guarantee its absolute security.
      5. If You suspect any unauthorized use of Your account, You must immediately notify Us by sending an email to the contact details indicated in the contact section. You shall be liable to indemnify Us due to any loss suffered by Us due to such unauthorized use of Your account or password.
      6. Under certain circumstances, We shall not be able to take Your prior consent before disclosing Your information in case the information is demanded by government agencies or otherwise mandated under law to obtain SPDI, or during an investigation of cyber incidents, prosecution of offenses, etc.
      7. Further, We shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond Our reasonable control including but not limited to acts of government, computer hacking, unauthorized access to computer data, and storage device, computer crashes, breach of security and encryption, poor quality of internet service or telephone service of the User, etc.
      8. We may, however, reserve the right to retain and store Your personal information for Our business purposes, whether such personal information has been deleted or not. After a period of time, Your data may be anonymized and aggregated and then may be held by Us as long as necessary, to enable purchases of products and provision of services or for analytics purposes.
      9. If You wish to withdraw Your consent for processing Your personal information and SPDI, cancel Your account, or request that We no longer use Your personal information and SPDI to deliver Our products or provide You services, please contact Us at the details indicated in the contact section. Please note however that Your withdrawal of consent or cancellation of account may result in Us not being able to deliver You products or provide You with Our services, or terminate any existing relationship that We may have with You.
      10. Please note that uninstalling the App will not result in the deletion of Your personal information or SPDI.


      6. Information Accessed By Users

      The Platform gives You access to a broad range of information about Your account and Your interactions with the Platform for the limited purpose of viewing and, in certain cases, modifying, and deleting information provided on the App or the Site. You may rectify any inaccurate or deficient personal information or SPDI, as feasible. You have the option to opt-out of optional services such as receiving promotional materials etc. and should You desire to opt-in to such services at the time of signing up You can choose to do so.


      7. Third-party links

      The Site or the App may include hyperlinks to various external websites, and may also include advertisements, and hyperlinks to applications, content, or resources (“Third Party Links”). We have no control over such Third-party links present on the Site or the App that are provided by persons or companies other than Us. You acknowledge and agree that We are not responsible for any collection or disclosure of Your information by any external sites, applications, companies, or persons thereof. The

      presence of any Third Party Links on Our Site or App, cannot be construed as a recommendation, endorsement, or solicitation for the same, or any other material on or available via such Third Party Links.

      You further acknowledge and agree that We are not liable for any loss or damage which may be incurred by You as a result of the collection and/or disclosure of Your information via Third Party Links, as a result of any reliance placed by You on the completeness, accuracy or existence of any advertising, products services, or other materials on, or available via such Third Party Links. This will include all transactions, and information transmitted therein, between You and any such third-party sites, or applications, or resources, such transactions are strictly bi-partite. We shall not be liable for any disputes arising from or in connection with such transactions between You and the aforementioned third parties.

      Such third-party websites, and external applications or resources, accessible via the Third-Party Links may have their own privacy policies governing the collection, storage, retention, and disclosure of Your information that You may be subject to. We recommend that You exercise reasonable diligence, as You would in traditional offline channels, and practice judgment and common sense before committing to any transaction or exchange of information, including but not limited to reviewing the third-party website or application’s privacy policy.


      8. Changes to Your Information

      You may review, correct, update, or change the information that You have provided by logging into Your account. However, You are not permitted to delete any part of the personal information or any other information generated on the Platform. You may update Your information at any point by writing to Us at the details indicated below in the contact section.

      Should You choose to update Your personal information or SPDI or modify it in a way that is not verifiable by Us, or leads to such information being incorrect, We will be unable to provide You with access to Our Site, App, or Services, as described under the Terms, and such modification may be regarded as the User seeking to discontinue his or her access to Our Site, App or the Services.

      We reserve the right to verify and authenticate Your identity and Your personal information in order to ensure accurate delivery of products and services. Access to or correction, updating, or deletion of Your personal information or SPDI may be denied or limited by Us if it would violate another person’s rights and/or is not otherwise permitted by applicable law.


      9. Notices

      If You have any concerns about privacy or grievances on the Site or the App, please contact Us with a thorough description and We will try to resolve the issue for You.

      If You have any concerns or questions in relation to this Privacy Policy, You may address them to Our grievance officer at:

      Name: Akshata Bhandare
      Address: XLONGEVITY CHIRAYU PRIVATE LIMITED, #63/1, Makam Plaza, 1st Floor, Opp Bus stand, 18th Cross, Malleswaram West, Bangalore- 560055.
      Phone number: +91 9844489400


      10. Miscellaneous

      1. Disclaimer: We cannot ensure that all of Your personal information and SPDI will never be disclosed in ways not otherwise described in this Privacy Policy. Therefore, although We are committed to protecting Your privacy, We do not promise, and You should not expect, that Your information or private communications will always remain private. As a User of the Site or the App, You understand and agree that You assume all responsibility and risk for Your use of the Site or the App, the internet generally, and the information You post or access and for Your conduct on and off the Site or the App.
      2. Indemnity: You agree and undertake to indemnify Us in any suit or dispute by any third party arising out of disclosure of information by You to third parties either through Our Site or App or otherwise and Your use and access of websites, applications, and resources of third parties. We assume no liability for any actions of third parties with regard to Your personal information or SPDI which You may have disclosed to such third parties.
      3. Severability: Each clause of this Privacy Policy shall be and remain separate from and independent of and severable from all and any other clauses herein except where otherwise expressly indicated or indicated by the context of the Privacy Policy. The decision or declaration that one or more clauses are null and void shall have no effect on remaining clauses of this Privacy Policy.

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